BizFacts has problems

Parramatta City Council publishes the 8-page BizFacts which aims to present a snapshot of Parramatta’s economy every six months as a “useful tool” for business, business agencies, key partners, investors, students and the media. However, it has two problems: awareness and distribution. A council survey of businesses in the CBD showed that while approximately 60 per cent of proprietors noted the important role of council in the provision of business-related material and information, only 13 per cent were aware of the publication. The good news is that 87.5 per cent had read the document and found it useful. Council has since boosted the print run.