Parramatta. DVD to 'enhance' city's profile

Parramatta City Council has engaged a film crew to produce a DVD designed to enhance Parramatta’s profile to potential businesses, investors and employees. “After some industry roundtables with council, it was identified that there was a need to promote Parramatta externally,” a council spokesperson said. “The DVD compliments the marketing the city brochure, with potential users being local recruitment and HR firms, real estate companies, Parramatta Chamber of Commerce, WSBC (Western Sydney Business Connection), as well as within council, for example.” The DVD is expected to be completed by the end of the year.