Bankstown. 'Super screen' in shopping centre

Val Morgan Retail Media has set up a four-metre wide “super screen” in Centro Bankstown, the first of 30 digital TV screens in shopping centres. By March 2010, the remaining screens, plus 40 new standard screens, will be installed in other shopping centres. “We think digital screens in shopping centres deliver value and impact” (to advertisers), said Graeme Yarwood, Val Morgan CEO, in The Australian Financial Review.