Penrith. Launch of new business body

The Penrith Business Alliance (PBA) will be launched on Thursday, December 3, to replace the Penrith Valley Economic Development Corporation (PVEDC) in name, scope and function. PBA is representative of the key industry sectors in Penrith and includes small business and the community. Chairman, Paul Brennan, said the PBA board had deliberated extensively in crafting an economic plan that would encourage job creation in the city, particularly in sectors in which the city has strengths and in the Penrith City Centre. By 2014, PBA aims to be a highly effective architect and first port of call for sustainable growth in the Penrith Valley Region