Region. Boost to regional tourism

The Western Sydney Regional Organisation of Councils (WSROC) is building a strategy with member councils and other organisations, including the National Trust and the Sydney Olympic Park Authority, to promote tourism in the region. President, Alison McLaren, said cultural tourism offered the potential to create jobs, with spin-offs to the accommodation, transport and business sectors. She said it was important for the region to have a co-ordinated cultural tourism strategy. “A creative industries team will help to develop new and extend existing businesses in areas such as film and digital media, events such as markets, festivals and tourism trails. “A website linking the region's activities will let people in Sydney and around the world find events and experiences in Greater Western Sydney,” she said. The website will be launched during 2010.