Parramatta. Presentation of visitor strategy

Almost 100 local tourism industry professionals attended the presentation of a draft strategy to attract more visitors to Parramatta. The presentation outlined a series of recommendations to be considered for implementation over the next five years and covered areas such as product development, infrastructure, marketing and governance of the local tourism offer. Following the presentation, Tanya Gadiel MP, Member for Parramatta, launched the Discover Parramatta visitor guide. Some 70,000 copies of the guide have been produced and will be distributed in key tourist locations across Parramatta, Sydney and around the state. Also, Ms Gadiel said Parramatta City Council would receive $49,000 towards a marketing campaign aimed at attracting visitors to Parramatta. The campaign would run from 1 November 2009 until 31 January 2010.