West Ryde. Pfizer to sell directly

The decision by pharmaceuticals company Pfizer, based at West Ryde, to sell drugs to pharmacies, rather than use Australian wholesalers, has affected the share price of the country's leading wholesalers.Pfizer's direct-to-market approach will place further pressure on wholesalers such as Sigma Pharmaceuticals, based at Croydon and Australian Pharmaceutical Industries, at Camellia. Pfizer Australia MD, John Latham, confirmed the decision was a result of Pfizer seeking to meet challenges such as PBS changes and the patent expiry of Pfizer medicines