Camellia. API into insurance for women
Fierce competition from the big supermarket chains and a strong customer loyalty program have prompted Australian Pharmaceutical Industries’ (API) Priceline retail chain to step into the insurance sector, according to The Australian Financial Review. The first products from API’s agreement with AIA Insurance were introduced last week and are aimed squarely at women. Priceline’s research found women were “chronically under-insured” Policies start at $20 a month.
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