Huntingwood. Diageo boosts market share

Diageo, Australia’s largest spirits maker, with a one-third share of bottled spirits and remixed drinks, has more than doubled the market growth of the ready-to-mix drink spirits category. The company has a manufacturing and distribution facility, at Huntingwood, Tim Salt, Diageo Australia’s MD, said success for the spirits group would be driven by packaging innovation and drink formats while broadening its product range to take in premium cocktail mixes that would appeal to older drinkers. The company, the local operation of the UK-based beverages group, had total revenue of $552 million in 2009-10.