Region. Re-imaging the region

Western Sydney’s ability to attract investment, particularly, in certain employment sectors, such as, professional and financial services categories, may be impeded by certain perceptions and negative stereotypes of Western Sydney as an industrial region, said an Urban Taskforce Australia report, which recommended the re- the region to attract investment. “We advocate the minister for Western Sydney [Premier Barry O’Farrell] needs to be actively promoting the region – talking up Western Sydney whenever possible and spearheading the rebranding initiative,” the report said.