Parramatta. Campaign in the top three

Parramatta City Council’s, Parramatta CBD – Take Another Look, campaign was judged as being among the top three marketing strategies, in Australia, at the 2008 Economic Development Awards. From a total of 18 applicants in the category of Economic Development Marketing Award, council’s strategy was among the best to demonstrate a measurable increase in economic activity through effective marketing. “I am extremely proud of my team for their award-winning efforts in continuing to put Parramatta CBD on the map. Our vision is to build Parramatta City into a world-class city and hold it up as a beacon of what is possible in economic development for Western Sydney," Parramatta Lord Mayor, Tony Issa, said