Castle Hill. Amway into social media

Amway's global chairman, Steve Van Andel, who is in Australia to celebrate the US-based company’s 40th anniversary in Australia, has been charged with steering the multi-billion-dollar, direct selling, private company into the age of social networking and online retailing. A few decades ago Amway sales people would go door to door or hold gatherings to sell the company's products and recruit friends, colleagues and family into the direct-selling business. Although face-to-face contact is still essential to the business model, social media is now being used to complement personalised sales meetings. He said Amway was still in the process of adapting to new technology. Amway Australia is based at Castle Hill.