Kings Park. Noni B goes online

Fashion retailer, Noni B, at Kings Park, has announced an after tax profit of just $700,000 in its June 30, 2011 year, well down on the $3.9 million of 2010, but in line with market guidance of July. Joint CEO, David Kindl, said a comprehensive review of Noni B’s business model has positioned it well for when consumers regain the confidence to spend “whenever that may come”. In September, Noni B will open an online store selling products from its Noni B and Liz Jordan stores at the same price as in-store. It hopes both online and in-store sales will be boosted by ongoing marketing to a customer loyalty program database now numbering in excess of one million, half of them regular shoppers. Some 91,000 names were added to it last financial year.