Penrith. City's marketing plan

Penrith City Council has announced that its new marketing strategy will be developed from discussions with business organisations, educational institutions, tourism operators and any other stakeholders wanting to be involved. "The council, businesses and all the key stakeholders have to work together; that's integral to making us successful. We must look at investment opportunities to build the local economy," said Penrith Valley Chamber of Commerce CEO, Jill Woods. Penrith mayor, Greg Davies said the Penrith is Here brand had been well received and should help Penrith to sell itself.