Penrith. Tourism campaign expands

Thanks to a change in Tourism NSW’s funding policy, Penrith City Council has been able was able to expand its tourism the campaign this year. “We’ve now been able to expand our target market to include Newcastle, the Central West, Wollongong, Illawarra, and the Southern Highlands. We’ve been able to include advertising in a regional travel magazine, on radio and in newspapers, supported by online advertising using Tourism NSW databases, said Mayor Kevin Crameri. The city marketing program is designed to make sure the world knows what a great place Penrith Valley is to visit, as well as to live, work and invest in, he said.