Penrith. Up-to-date figures

Penrith City Council will be able in the future to provide up-to-date figures on visitors’ expenditure on events in the city The latest figures, for example, showed that in 2007 an estimated 925,000 visitors spent $128 million per annum, with that money going to businesses in the region. The Penrith Business Alliance has acquired a licence for an econometric analysis tool, with the council contributing to an add-on tourism module for the product.

Penrith. Tourism campaign expands

Thanks to a change in Tourism NSW’s funding policy, Penrith City Council has been able was able to expand its tourism the campaign this year. “We’ve now been able to expand our target market to include Newcastle, the Central West, Wollongong, Illawarra, and the Southern Highlands. We’ve been able to include advertising in a regional travel magazine, on radio and in newspapers, supported by online advertising using Tourism NSW databases, said Mayor Kevin Crameri. The city marketing program is designed to make sure the world knows what a great place Penrith Valley is to visit, as well as to live, work and invest in, he said.